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	<title>The Spice of Life&#187; The Spice of Life</title>
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	<description>Creativity, Life and the Meaning of Paper</description>
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		<title>Are your customers real people?</title>
		<link>http://spicycat.com.au/2010/02/hdst-customer-focus/</link>
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		<pubDate>Wed, 24 Feb 2010 01:00:12 +0000</pubDate>
		<dc:creator>Cath</dc:creator>
				<category><![CDATA[Innovation for everyone]]></category>
		<category><![CDATA[The M Word (Marketing)]]></category>
		<category><![CDATA[customer profile]]></category>
		<category><![CDATA[segmentation]]></category>

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		<description><![CDATA[Need to get back in touch with your customers? Create customer profiles. Do it on paper or digitally, but do it.
Find photos of the types of people your &#8220;ideal&#8221; customers are, and build a full profile. Give them a name, find a photo, feel free to poke into their lives (after all, they&#8217;re just figments [...]]]></description>
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